Larkspur Construction Group
A 45-person general contractor whose real bottleneck was not leads — it was hiring.
- Industry
- Commercial & Custom Residential GC
- Location
- Bozeman, MT
- Scope
- Website Design, Local SEO, Recruiting Funnel
This is a concept build. Larkspur and Ninebark are illustrative Montana businesses, not clients — so there are no performance numbers to quote here. What you're looking at is the actual strategy and design work: the brief we'd write, the decisions we'd make, and the site we'd ship.
The brief
Larkspur is the kind of firm we build for: 27 years in the Gallatin Valley, 45 people on staff, and more work available than crew to run it. Commercial shells, multi-family, and a custom residential arm that keeps the carpenters busy through winter.
A contractor at this size almost never has a lead problem. Architects and developers already know who they are. What they have is a hiring problem — and a credibility problem with the one client who doesn't already know them: the out-of-state developer comparing three bids on a Tuesday afternoon, entirely from a laptop.
So this site is built to do two jobs its competitors' sites don't even attempt: close a crew member, and survive due diligence from someone who will never visit the office.
The homepage
The decisions
Four choices that carry the site.
Put careers in the primary nav, not the footer
Most contractor sites bury hiring three clicks down. For a firm turning away work because it can't staff it, the careers page is a revenue page — so it sits in the nav, gets its own band on the homepage with live openings and real pay ranges, and runs a two-minute application instead of a PDF emailed to an office manager.
Lead with proof of scale, not adjectives
"Quality craftsmanship since 1998" is what every competitor says. A stat band directly under the hero — years, headcount, dollars built, repeat-work rate — does the same job in four numbers a developer or architect can actually underwrite.
One project page per job, built for search
Sixty project pages, each with the delivery method, square footage, architect, completion date, and photography. That is sixty indexable pages targeting "Bozeman commercial contractor," "Gallatin Valley multi-family builder," and the long tail underneath — plus the exact reference library a bid team asks for.
Split the two audiences at the door
An owner looking for a bid and a finish carpenter looking for work need different pages, different language, and different calls to action. Two paths from the hero, two funnels behind them, so neither one has to wade through the other's content.
Build spec
- Pages
- Home, Capabilities (×4), Preconstruction, Projects index + 60 detail pages, Careers, About, Contact
- Build
- Astro static site, project pages from a content collection
- Forms
- Bid request + job application, routed to separate inboxes with file upload
- SEO target
- Bozeman, Belgrade, Big Sky, Livingston commercial + multi-family terms
- Typography
- Archivo (headings) · DM Sans (body)
- Palette
- Ink #14171B · Larkspur blue #47598F · Concrete #E7E4DE
Ready to start?
Your Montana business deserves
a website that works.
Book a free 30-minute discovery call. We'll talk through what you need, what it'll cost, and what to expect — no pressure, no pitch deck.
We respond within 1 business day.